email, newsletter, marketing

The Top 10 Secrets/Tips to Make Your Emails Stand Out

Most internet marketers fail due to unsuccessful email campaigns. As everyone knows the saying “The Money is in The List” so to be expected most marketers flood your inbox full of email marketing, it is easy for yours to become suffocated. So to make an email stand out requires extra work and attention. It is down to you the marketer’s goal to create attractive campaigns to aim for a higher conversion rate. The more your email stands out, then the more clicks and open rates your emails will get.

These are the 10 tips that will make an email stand out:


Never underestimate the influence of design in an email. Once they open your email, the first thing they will notice will be your design. Having a polished, well branded, and customer-centric design says a lot about your company. It shows that you’re serious, professional and that your content is trustworthy.

Good design can be challenging to do, especially if you’re not a graphic designer. However, there are many templates in most autoresponder programs out there and are easy to add them to your campaigns.

If you opt to do the design emails yourself, here’s a useful resource from email acid containing the top email design inspirations to help get your creativity on along with hundreds of free templates to use.

Perfect Subject Line

Take advantage of having a clever subject line to attract your leads. This is the first impression they are going to receive from you. A company’s personality can be expressed through the subject line. Keep it brief, interesting, and straight to the point. 

Around half of subscribers decide whether or not to open an email based on subject line alone. So make an email stand out with an appealing subject line.

Using puns or headlines from newspapers can really help but make sure it is still serious and relatable to the content in your email. Having a subject line that has nothing to do with your content makes it confusing or worst of all looking like you don’t know what you are talking about.

Their Name?

Most of your subscribers are more willing to respond if they feel that it is intended for them. You can easily add code to the email for using their name, it’s simple but effective.  Statistics show that targeted emails are estimated to generate more than half of all revenue and around a third of revenues were caused by not personalizing emails. There is a more urgent need to respond if the email appears to be personal.

For example, I follow up with my webinar attendees by using the subject line: Hi {{name}} ‘Webinar Vendor’ asked me to reach out to you personally. and look at the screenshot below shows you the open rate and responses.

Obviously, I have to block out the names and emails of the subscribers’ but, as you can see on the right using yet another mail merge which tracks your open rate, responses and clicked links show you that my subject line works.

Incentives or Click-Bait:

Using incentives like sales and bonuses help massively for open rates, imagine receiving an email from the likes of your favorite consumer or marketer then receiving another one from a different marketer but with a mention of discount or offer in the subject line, which one do you think is the subscriber going to open first? To make an email stand out, you need to use incentives as click-bait. examples: Get 50% off using this coupon code or Receive my bonuses using my link.


The best three days to send an email are Tuesday, Wednesday and Thursday. Studies have shown that this research contributes to huge success for your campaign. Like if your company is local, then base it off of your time zone. Using holidays to your advantage is another timing point to consider you are likely to sell more products based on the time of year and season. Statistics show that times in the USA get more open rates between 11 am and 3 pm.

Amazing Content

Subscribers need a reason to click on your email. So try and create content that will interest them. Deliver an email that will benefit them, not you just yet. An email that is filled with text-heavy information and lengthy doesn’t seem to work.
Keep into consideration the amount of content you’re putting into the email. Put just enough content that your product is explained. The most successful emails are under 500 words in total. Shorter text blocks of 100 to 200 words perform successfully with a strong call-to-action and click-through-rate to your landing page.


Email subscribers are often randomly selected. These people do not know anything about your business just yet. So, use customer testimonials for consumers to better understand your business. Customer testimonials are signals of trust since they are from an objective perspective. They are seen as honest opinions. Studies have shown that subscribers are more likely to convert if you have established credibility. Testimonials are perfect to make an email stand out.
About 92% of consumers read online reviews and opinions first before acting. While 72% say that positive testimonials make a marketer more reliable and have a bigger impact than any other form of marketing influences.


A text-heavy email can be sore to the eyes. It only takes people seconds to decide whether they can be bothered to read such a lengthy email, so use it wisely. A vast majority of the population are visual learners, they respond best to aesthetics and images. Emails with exciting graphics give people many more reasons to stay. So, include related images to the content and keep the campaign exciting.

Using Call to Actions

Give consumers a sense of urgency within these emails. Allow people to interact with your campaign and explore more with your business. Email marketing campaigns are meant to increase traffic to the site, often a specific landing page. A lack of click-through-rate means no new customers. So by using timers or ending soon gives your customer urgency or claim your spot but hurry there are only X amount of spaces left.

Mobile Friendly

Over half of opened emails occur on digital devices. Your emails should always be optimized for mobile devices. I bet even your reading this on your mobile device. The first thing in the morning is I check my mobile for emails. You are potentially missing out on a large number of clicks and sales if your emails aren’t optimized.

The Right Autoresponder

Using the right autoresponder to deliver your emails for you helps massively in email marketing campaigns. there are many out there but doing this for a while now only two stand out for me and are both relatively cheap.

GetResponse which is for the more established marketer however it does have a good plan available for the blogger out there at $15 a month with a free 30-day trial and $49 a month if you want to generate leads and sell products. they have a different amount of available sign ups or subscribers so check it out here

Then Aweber which is way cheaper at $19 a month for the more established marketer but has a smaller subscriber allowance which you can increase on different packages again check them out here.

Until next time,

4 thoughts on “The Top 10 Secrets/Tips to Make Your Emails Stand Out”

  1. Excellent blog! Do you have any tips for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like
    Wordpress or go for a paid option? There are so many options out there that
    I’m totally overwhelmed .. Any tips? Thanks!

    1. Hey, Thanks for the comment I would Go with WordPress and just get a good theme like Astra then use Elementor for your page builder.

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